Social Campaigns : Art of Visual Persuasion. Its Psychology, Its Semiotics, Its Rhetoric

What is a Social Campaign? Creating a campaign is a creative and technical process where areas of Art and Science come together. Aspects of the visual language meet the know-ledge and scientific research results of social science. This thesis will mainly focus on non-profit, social, information campaigns developed by government or non-governmental organizations fighting for […]

Defining and Describing Media Psychology

The Media Psychology Effect Psychology Today: Here to HelpExamining psychology through media by Dr. Bernard Luskin Media Psychology – a specialty in psychology, communication and technology Ten years ago I published an article titled, “Media Psychology, A Field Whose Time is Here.”Variations were featured in The National Psychologist and The California Psychologist. My purpose in […]

Human Interface Design Principles

Produk dari Apple Computer dirancang menggunakan prinsip dasar yang disebut dengan prinsip interaksi manusia dengan komputer. Apple Computer terkenal akan kemudahan dalam pemakaian sistem computer mereka, terutama pada sistem Mac OS-X®. Ini dikarenakan mereka menggunakan prinsip dasar user interface yang menggunakan pendekatan manusiawi. Adapaun prinsip-prinsip tersebut adalah : 1. Metafora Gunakan metafora untuk menjelaskan konsep […]

Psikologi dalam Desain Komunikasi Visual

Sering kali orang bertanya-tanya   ada hubungan apa antara ilmu psikologi dan desain.   Banyak mahasiswa  jurusan desainpun terkadang ada yng bertanya korelasi kedua ilmu tersebut. Begitu pula  mahasiswa jurusan psikologi masih mencari-cari kira-kira hubungan apa saja yang berkaitan. Pada makalah ini penulis berusaha menunjukkan sedikitnya 3 hal utama dari  psikologi yang menjadi dasar  didalam pembentukan  dan […]

Gestalt Theory in Interactive Media Design : Introduction to Gestalt Theory

Abstract Gestalt psychology was developed during the 1920’s by three German psychologists, Wertheimer, Koffka and Kohler. Visual artists and designers of the twentieth century adopted gestalt perceptual factors to improve their work. Books including Kepes’s Language of Vision (1944) and Arnheim’s Art and Visual Perception (1954) codified gestalt visual principles for use in design education. […]